As a business owner, you’ve probably been told countless times that you need to be actively engaged on social media. For some, that’s a welcome creative break. For others, it’s a confusing nightmare.
1. Choose 3 (or less) accounts to manage
2. Make a list of 10+ inspiring blogs
Open a document on your computer and make a list of blogs that publish relevant content you think your social media followers will enjoy. Now you have a solid list of blogs to pull from, saving you hours of time each week. For example, as a web development company, the Trajectory team loves posting content from websites like HubSpot, CoSchedule, Buffer, Kissmetrics, Moz, and Smashing Magazine. When in doubt, we know we can turn to these websites for highly shareable content.
3. Create a 30-day editorial calendar
“Editorial calendar” is a deceptively fancy term. It’s simply a method for planning the content your business will push out. Some content marketers will encourage you to create annual, monthly, and weekly calendars, but it can really be much simpler than that.
4. Include 1 of these factors in every post
5. Automate posts and save 3+ hours per week
Good posts are visual, interesting, and relevant, and that type of content can’t be thrown together in a few minutes’ time. And that’s okay.