As a business owner, you’ve probably been told countless times that you need to be actively engaged on social media. For some, that’s a welcome creative break. For others, it’s a confusing nightmare.
As much as we’ve heard about the importance of social media, a lot of us don’t really know if our social media efforts generate more customers — making it hard to justify spending resources on it when other, bigger projects like web design are so critical. Sound familiar? 46% of B2B marketers aren’t sure whether their social media channels have actually generated revenue for their business.
1. Choose 3 (or less) accounts to manage
Social media experts recommend posting at least once per day, no matter the platform. If you’re juggling a ton of accounts, this quickly becomes an overwhelming and unrealistic task. Use our cheat sheet to choose the right channels for your business:
2. Make a list of 10+ inspiring blogs
For a lot of businesses, social media and blogging go hand in hand. But writing frequent blog posts can be extremely difficult to achieve. 64% of businesses struggle to create enough content. Many of these same businesses don’t post frequently to their social media accounts because they feel they don’t have anything original to share.
Open a document on your computer and make a list of blogs that publish relevant content you think your social media followers will enjoy. Now you have a solid list of blogs to pull from, saving you hours of time each week. For example, as a web development company, the Trajectory team loves posting content from websites like HubSpot, CoSchedule, Buffer, Kissmetrics, Moz, and Smashing Magazine. When in doubt, we know we can turn to these websites for highly shareable content.
3. Create a 30-day editorial calendar
“Editorial calendar” is a deceptively fancy term. It’s simply a method for planning the content your business will push out. Some content marketers will encourage you to create annual, monthly, and weekly calendars, but it can really be much simpler than that.
4. Include 1 of these factors in every post
5. Automate posts and save 3+ hours per week
Good posts are visual, interesting, and relevant, and that type of content can’t be thrown together in a few minutes’ time. And that’s okay.
But did you know that, on average, businesses spend more than three hours per week simply posting their content to social media? Do you have 12+ hours per month to spend on publishing your posts? We didn’t think so.
Instead, take that editorial calendar you created and revisit it either once per month or once per week. You’ve got a general idea of what you’ll share, so now it’s time to sit down and write out all of your social media posts in one document. Include links, hashtags, images, and captions. Then, head to a free social media scheduling tool to set it and forget it.